Master Class 1

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Stable Speculations: Future-Proofing Your IP Strategy for a Volatile World

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Join our specialized Masterclass on Strategic Intellectual Property (IP) drafting. In an era of
rapid technological change, merely protecting current innovations is not enough—you must
secure your stake in multiple possible futures.

The Challenge: One key to resilient IP is identifying the core elements of the market that will be
relevant, regardless of market shifts or technological disruptions.

In this intensive session, your team will learn how to:

* Speculate Strategically: Use scenario planning to anticipate multiple plausible futures.
* Draft for Resilience: Pinpoint the stable features of an invention and use them to draft broad,
   flexible claims that resist future workarounds.
* Prioritize Investment: Collaboratively determine which IP drafts offer the highest return on
   investment by scoring their robustness across varying future landscapes.
* Guide Strategy: Use stable speculations to help guide Freedom-to-Operate (FTO) and
   strategic publications.
 

Secure your competitive edge now by drafting for tomorrow.
Faculty: 

Maier Fenster, Head of Medical Devices Department

Maya Preshel Zlatsin, Patent Attorney, Chemistry Department

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Master Class 2

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$0 - Resolving Patent Suits Without Settlement Payments

 

This Master Class explores strategies to resolve patent disputes without financial settlements.

 

Some patent owners are referred to as “patent trolls” because they seek to charge a tax on your business in return for dropping weak infringement claims.  While the money they seek may seem small as compared to the cost of defending against their claims, paying it puts companies on their “list” - which makes your company an easy target of more trolls with more weak claims.  How do you stay off the list?  Develop and deploy a cost-efficient strategy, pay them nothing, and force them to focus on other targets.  In this master class, Finnegan attorneys share their strategies for defeating trolls with minimal cost and lasting peace

 

Topics include:

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• Patent Validity Challenges: Using prior art to contest patents.

• Non-Infringement Defense: Demonstrating no infringement.

• Design-Arounds: Modifying products to avoid conflicts.

• Cross-Licensing: Negotiating using existing patents.

• Alternative Dispute Resolution (ADR): Utilizing mediation and arbitration.

 

Learn through case studies and practical examples to navigate patent litigation innovatively.

Faculty: Darren M. Jiron, Partner

Elliot C. Cook, Partner, Finnegan

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Master Class 3

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When the Examiner Uses AI: Beating Machine-Enhanced Examination at Its Own Game

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In this session, we will explore how emerging AI tools are transforming the landscape of
intellectual property examinations, particularly focusing on their use by patent offices. These
advanced AI tools assist in search processes, suggest prior art, and provide decision support,
significantly altering the traditional examination workflow. 

Participants will learn about:

 

• AI-Driven Examination: Understand how AI is being integrated into patent offices to enhance the efficiency and accuracy of patent searches and rejections. Discover how this impacts the nature of prior-art identification and the examination process.  

• Applicant-Side Strategies: Discuss strategic approaches for applicants and attorneys to leverage AI tools effectively in order to align with, and sometimes outpace, the AI capabilities used by examiners.

• Opportunities and Risks: Delve into the opportunities AI presents in improving patent quality and decision-making speed, while also considering potential risks, such as over-reliance on technology or bias in AI algorithms.

 

By examining these aspects, attendees will gain insights into staying competitive in an AI- enhanced IP landscape and navigating the evolving dynamics between AI tools and human expertise.

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Faculty:  Barry Schindler, Co-Chair Global Patents and Innovation Strategies Group

Dave Dykeman, Co-Managing Shareholder Boston office, Co-Chair Global Life Sciences & Medical Technology Group

Mark Ruberto, Patent Agent, Greenberg Traurig

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Master Class 4

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Trademark Challenges for Israeli Companies: Deciphering Confusion and Strategic
Naming

 

This Master Class will explore the unique trademark issues faced by Israeli companies,
particularly their tendency to select trademarks confusingly similar to established global
brands. Participants will gain a deep understanding of the "likelihood of confusion" concept, which is crucial in assessing the potential legal conflicts arising from such trademark choices.
 

The session will also highlight the financial and reputational costs associated with trademark
battles against well-known global brands, versus the benefits of opting for unique and distinct
names.

Legal experts and industry leaders will provide strategic insights and practical guidance to help
companies navigate trademark selection effectively, mitigating risks and fostering innovation in
brand identity.

Faculty:   Karen Elburg, Partner, Head of Intellectual Property Practice, Herzog, Herzog Patents

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Master Class 5

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Navigating Cross-Border Patent and Trade Secret Disputes: Best Practices, Tools, and Techniques for Success

 

Delve into the complexities of international patent and trade secret disputes and learn effective strategies for safeguarding your intellectual property across borders. Equip yourself with the tools and techniques necessary for successful cross-border patent and trade secret litigation. This session will provide a deep dive into the procedural nuances, strategic considerations, and key legal frameworks essential for navigating international patent and trade secret disputes.

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Faculty: Rob Sterne, Director in the Electronics Practice Group, Co-Chair of PTAB Trials practice

Joseph Mutschelknaus, Director in Electronics Practice Group

Gaby Longsworth, Director in Biotechnology & Chemical Practice Group

Shoshana Marvin. Counsel in Biotechnology & Chemical Practice Group, Sterne, Kessler, Goldstein & Fox

 

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Master Class 6

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The Arbitration Playbook: Navigating Global IP Disputes Without Litigation Drama

 

This master class is designed for both IP managers and corporate and outside counsel seeking practical guidance on managing global IP disputes. Whether you’re new to arbitration or unsure of its value, this session will show how and when arbitration can offer a real advantage—including faster resolutions, greater flexibility, readily enforceable judgments, and most importantly - confidentiality.

 

Through real examples from life sciences and technology disputes, you’ll learn why arbitration can reduce risk and cost in cross-border disputes and when it outperforms traditional litigation. The program will also simplify what you need to know about major arbitral institutions, such as the ICDR/AAA, ICC, and LCIA, offering clear insights into drafting practical arbitration clauses and selecting the right arbitrators for technical IP matters.

 

You’ll leave with practical strategies and insider tips that make arbitration easier to understand, easier to use, and more valuable as a tool for protecting innovation worldwide.

 

Faculty: Hagit Elul, Deputy Leader of International Arbitration Global Practice, Orrick

Svetlana Gitman, Division Vice President, American Arbitration Association,
International Centre for Dispute Resolution

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Master Class 7

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Navigating Cross-Border Patent and Trade Secret Disputes: Best Practices, Tools, and Techniques for Success

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Delve into the complexities of international patent and trade secret disputes and learn effective strategies for safeguarding your intellectual property across borders. Equip yourself with the tools and techniques necessary for successful cross-border patent and trade secret litigation. This session will provide a deep dive into the procedural nuances, strategic considerations, and key legal frameworks essential for navigating international patent and trade secret disputes.

 

• Fireside Chat: Join representatives from Wix and Checkpoint in an engaging discussion about 
  the defensive and offensive strategies prevalent in the Israeli market, compared to the U.S licensing environment.

• Third-Party Litigation Funding: Discover intriguing facts and emerging trends in third-party
  litigation funding and its significant influence on licensing negotiations, using insights from
  RPX's meticulous studies.

• Data-Driven Strategies: Learn how data-driven peer assessments can empower companies to
  strategically develop their licensing programs or monetize their assets effectively.

• Licensing & War Stories: Gain invaluable insights from the faculty as they share experiences and challenges faced in various licensing deals, highlighting effective negotiation tactics and solutions.

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This session promises actionable insights and practical strategies for successfully navigating the
complex licensing landscape.

Faculty: Brooke Hazan, Adv. Senior Manager, RPX

Sharlet Ramsland, Senior Director, RPX

Ady Wiernik, Head of IP, WIX.COM Ltd.

Tamir Zegman, Check Point Software Technologies, Ltd.

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Master Class 8

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IP Considerations for the Pharma/Biotech Startup and Growth Stage Companies

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In the competitive landscape of the pharmaceutical and biotechnology sectors, safeguarding intellectual property (IP) is critical to the success and longevity of a startup.

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This master class delves into the essential IP strategies and considerations that companies in these industries must navigate.

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Participants will explore the fundamentals of patent law, trademark protection, and trade secrets, with a focus on how these elements interact uniquely within the pharma and biotech fields. Led by seasoned IP attorneys and industry experts, the session will provide actionable insights on securing and managing IP assets, navigating regulatory environments, and understanding the implications of IP in collaborations and partnerships.

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Whether you are developing a groundbreaking therapeutic or innovative biotechnology, this class offers the tools to protect your innovations and maximize their commercial potential. Join us to enhance your understanding of IP in the pharma and biotech startup ecosystem and to ensure your venture is equipped to thrive in the ever-evolving marketplace.

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Faculty:   Joseph Reisman, Partner Knobbe Martens

Jacob R. Rosenbaum, Partner Knobbe Martens