in

BEST PRACTICES

INTELLECTUAL PROPERTY

IP for Successful Worldwide Business Strategy

8 th

BPIP

March 23rd and 24th, Sheraton Hotel, Tel Aviv

BPIP 2020

Intellectual Property is, by definition, a cornerstone of your business.

The BPIP Annual Conference brings global decision makers and international IP stars to Tel Aviv ensuring you are updated on the IP global issues, trends and legislation that affect your company’s IP.

Keynote Speakers 2020:
- Andrei Iancu, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office.
- Makan Delrahim, Assistant Attorney General for the Antitrust Division of the U.S. Department of Justice
- Dave Kappos, Former USPTO Director

Guest Speakers 2020 include:
- Kevin Kehoe, Assistant General Counsel, Microsoft
- Craig Zajac, Senior Vice President, General Counsel and Corporate Secretary of Clicksoftware (now acquired by Salesforce)
- John Nevard, Consultant, formerly IP Director Cambridge Display Technology Ltd and Chief IP Counsel for the Alere group of companies.
- Malcolm T. Meeks, President Director General, Valotoire Ventures
- Jonathan Barnett, Professor, Gould School of Law, University of Southern California

Master Classes with internationally acclaimed experts:

BIG DATA and AI: IP Protection, Transactional and Regulatory Considerations
Funding David to Slay Goliath: Litigation Financing for Patent Suits
Presenting a Winning Case to the EPO Boards of Appeal: How to Build a Best Case for Appeal
Competitor Analysis: IP Landscaping and Beyond
Intellectual Property Litigation Before the ITC

Learn practical tools, methods and new ideas that you can then apply to your own company and practice.

Daniella Atzmony, CIPO & Chief Innovation Strategy Officer, Syqe Medical, Chairperson Advisory Board Forum of In House IP Managers and Counsel, Israel
Shlomo Armony, Vice President Corporate Intellectual Property, Elbit Systems
Rachel Ben Tov, Director of IP, Pointgrab
Ori Buberman, Head of Intellectual Property, Mobileye
Suzanne Erez, IPLaw Counsel, EMEA IPLaw - Research, Israel, IBM
Michael Faibisch, Senior IP Counsel, Marvell Israel
Sharon Hausdorff, Vice President Corporate Intellectual Property, TEVA
Yoav Prager, IP Manager Elbit Systems
Rimma Pugatsch Shendelzon, IP Manager, Landa Digital Printing
Einav Zilber, Chairperson, Israel Patent Attorney Association (IPAA), former Counsel of Applied Materials Israel & India

BPIP 2020 Advisory Board

confirmed to date

Speakers*

Back up to Program

Yoav Alkalay is a Partner and Patent Attorney in the Patents Group at Pearl Cohen’s Tel Aviv office. For more than 15 years Yoav has been advising clients on various Intellectual Property matters, such as strategic patent portfolio development and management, patents monetization, IP due diligence for M&A deals, and more.

V.P Corporate IP (Vice President for Corporate Intellectual Property)
Managing registration of patents and trademarks, oppositions to patents and trademarks registration and enforcement of intellectual property rights against infringing companies in various countries. Supporting IP rights protection in contracts and due-diligence for M&A.

Dr. Daniella Atzmony, CIPO and Chief Innovation Strategy Officer at Syqe Medical, is an advocate and a patent attorney. Daniella combines her intimate knowledge of business and the business plan, with her hands-on experience of a vast range of intellectual property and legal matters, making her an integral part of the company's management and all its aspects.
Daniella’s experience spans IP rights including patents, trademarks, trade secrets and other intellectual property rights.

Jonathan M. Barnett is the Torrey H. Webb Professor of Law at the University of Southern California, Gould School of Law. He directs the law school’s program in Media, Entertainment & Technology Law. Barnett’s research covers a wide range of
topics in intellectual property and antitrust law, with a focus on the transactional and entrepreneurial aspects of IP law, policy and practice. Barnett has published in the Harvard Law Review, Yale Law Journal, University of Chicago Law Review,
Jurimetr

Intellectual Asset Managment and The Legal 500 U.S. have recognized Jeff for his patent litigation practice. He has received several American Jurisprudence Awards: Legal Research and Writing (2); Civil Procedure; Jurisprudence; and Judicial Clerkship. Managing Intellectual Property named him as an “IP Star” in Virginia, and he was recognized as a leading lawyer by Who’s Who Legal: Telecommunications Media & Technology.

David Bonfil is an IP consultant, specializing in Pharmaceuticals and Biotech. He is an IL Patent Attorney with extensive experience in developing IP strategies.

He was responsible for managing the IP at the Technion Technology Transfer Unit. Before the Technion, he led the IP portfolio of Neuroderm - Mitsubishi Tanabe.

Head of Intellectual Property at Mobileye

Elliot Cook, Partner at Finnegan, maintains a diverse intellectual property practice, including patent litigation, post-grant patent challenges, patent prosecution, and patent monetization. Mr. Cook focuses on helping clients strategically develop patent portfolios that effectively block competitors and build corporate value.

Makan Delrahim was confirmed on September 27, 2017, as Assistant Attorney General for the
Antitrust Division. Mr. Delrahim previously served as Deputy Assistant to the President and
Deputy White House Counsel. Mr. Delrahim’s rich antitrust background covers the full range of
industries, issues, and institutions touched upon by the work of the Antitrust Division. He is a former partner in the Los Angeles office of a national law firm.

Luigi Distefano is a UK and European patent attorney whose practice focuses on patent prosecution, portfolio development and management, drafting, client counseling, and oppositions and appeals before the European Patent Office (EPO). Luigi predominantly handles subject matter in the fields of electronic and mechanical engineering, and has extensive experience in dealing with the nuances of prosecuting computer implemented inventions in Europe.

Daniel Drexler focuses his practice on assisting clients in protecting their inventions in both U.S. and foreign patent offices in a variety of technical fields, including mechanical engineering, aerospace and aeronautics, automotive technology, and environmental engineering. He has an extensive foreign practice and counsels international companies and law firms in regard to U.S. strategy. He is Managing Partner of Cantor Colburn’s Washington, D.C. office.

Michael Fink is a lead litigator in G&B’s litigation and trial group. He is also a registered patent attorney. Prior to joining G&B in 1988, Michael was a Trial Attorney for the U.S. Department of Justice. In addition to his extensive patent litigation experience, Michael has argued many appeals to the U.S. Court of Appeal for the Federal Circuit.

At Kangxin, Mr. Hurvitz currently advises the firm’s North American, European, Indian, and Australian clients on different aspects of Chinese Intellectual Property Law. He specifically focuses on how best to introduce technology into China, and deals heavily with advising Kangxin’s clients on how best to effectuate positive enforcement of their Intellectual Property Rights.

Experienced Vice President with a demonstrated history of working in the pharmaceuticals industry. Strong IP professional skilled in U.S. Food and Drug Administration (FDA), Freedom to Operate (FTO), Life Sciences, Medical Devices, and Regulatory Affairs.

Ephraim Heiliczer is a Senior Associate in the Intellectual Property Group at Pearl Cohen’s Tel Aviv office. Ephraim has a strong background in medical science and has been involved in numerous life science oppositions and infringement actions as well as in patent prosecution.

Under Secretary of Commerce for Intellectual Property and Director
of the USPTO

In his role as the Under Secretary of Commerce for Intellectual Property and Director of the United States
Patent and Trademark Office (USPTO), Andrei Iancu provides leadership and oversight to one of the
largest intellectual property offices in the world, with more than 12,000 employees and an annual budget
of over $3 billion.

David "Dave" J. Kappos is an attorney who served as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) from 2009 to 2013. Prior to being confirmed to this post by the U.S. Senate on August 7, 2009,[3] Kappos was the vice president and assistant general counsel, intellectual property law, for IBM Corporation.[

Director of Patents for Synamedia Ltd. Sammy is responsible for global patent portfolio maintenance and development. Encouraging innovation and creating an aggressive but efficient patenting program to ensure robust protection of the cutting edge technology being developed by Synamedia.

Kevin Kehoe is an Assistant General Counsel in Microsoft’s Corporate, External, and Legal Affairs group
(CELA). He has served in Microsoft’s legal department for over seventeen years in various roles. Kevin
currently leads the patent conflict and licensing team in Microsoft’s Intellectual Property Group where
his work focuses on advancing licensing and governance structures to facilitate organizational data
sharing.

Bill has a business-savvy, product-driven approach to patent prosecution. He provides clients with strategic advice on patent portfolio development, conducts due diligence reviews of targeted companies and technology, and handles comparative evaluations of competitive patented technologies. His experience includes serving as in-house patent counselor for a life sciences company and working as a senior research scientist for two global chemical companies.

Asa Kling chairs the NBA's intellectual property practice handling litigation and registration prosecution in courts and before the Israel Patent Office. Prior to joining the firm, Mr. Kling was the Director of the Israel Patent Office and Commissioner of Patents, Trademarks and Designs (2011–2017).

As partner and member of our Intellectual Property Practice Group, I advise an international range of clients, with a special focus on life sciences and telecommunications technology. Since joining our firm in 2011, I have constantly broadened my practice from patent litigation, which still makes up the major part of my work, to protection and enforcement of trade secrets and know-how and contractual IP work.

Malcolm T. “Ty” Meeks is President Director General and General Partner of Valotoire Ventures. Valotoire Ventures is a venture capital firm based in Paris focused on investing in early-stage (seed and series A) French companies in the deep tech space having the ability to generate multiple high-quality patents per year.

Daniel Melman is a Partner in the Patent Litigation and Post Grant Proceedings Groups at Pearl Cohen’s New York office. He is an experienced intellectual property litigation and trial attorney, with a focus on patent, trade secret and other complex matters across various technologies, including telecommunications, computer hardware and software, medical devices, electro-mechanical devices, biotechnology, financial services, e-commerce, and the internet.

Heads Meitar’s Technology Group. David is a leading expert on data protection and privacy issues, as well as on software, open source issues, licensing, trademarks and intellectual property transactions. He represents technology companies, including software developers, SaaS companies, information aggregators & life sciences companies, & advises on establishing privacy compliance programs, as well as on internet, copyright, trademark & intellectual property issues in M&A & other transactions.

Micaela Modiano is a senior partner at Modiano & Partners.
She is a qualified European patent and trademark attorney. Micaela holds a BSc in chemistry from Harvard University (USA), an MSc in IP law from Queen Mary University of London (UK) and a post-graduate degree in European patent litigation from the University of Strasbourg (France).
Micaela is a member of the EPI Council (Council of the Bar Association of European Patent Attorneys) and of the European Patent Practice Committee.

Since July 2018, John has been a “fractional” IP advisor to a number of SMEs and micro
companies helping them with the management of their IP portfolios, developing their IP
strategies and preparing them for their next transition whether that be a funding round,
sale or acquisition. John is a non-executive director of TLIP Ltd (a UK based firm of patent
attorneys) and a senior advisor to Tianhao Intellectual Property Firm in Hangzhou.

Dr. Yoav Oestreicher is a partner in Meitar's Litigation Group, and is responsible for the firm’s intellectual property and technology litigation practice. Yoav has substantial experience in commercial, business and intellectual property litigation and arbitration and was recommended as a litigator by Chambers & Partners, Legal 500, WTR 1000 and IAM Patent 1000.

Mrs. Riemer is a partner in FBC's Litigation Department. She specializes in intellectual property litigation, data and privacy protection, commercial disputes, and class actions.

Mrs. Riemer provides legal counsel to individuals, private companies, and public companies with respect to intellectual property, information technology, and Internet law, including with respect to patents, trademarks, copyrights, trade secrets, privacy protection, and database usage.

I am one of the founding partners of Bird & Bird Germany. As a patent litigator, my practice focuses on patent law. For years now I have been active in all technical areas and advised on all manner of patent law issues, in particular patent litigation before civil courts and arbitration on complex licensing agreements.

Mark Ruberto is a U.S. Patent Agent leveraging 20+ years of industrial experience. Mark holds a Ph.D. in Electrical Engineering and Solid-State Engineering from Columbia University in New York. Mark worked as an RF and Millimeter-wave design engineer first at RAFAEL and then at Intel’s Haifa Design Center in wireless communication chip design. Mark transitioned into Patent law in 2012. Mark’s current practice at Greenberg Traurig includes Big Data, Artificial Intelligence, and Fintech patents.

Goran is part of the Consulting & Customer Success team. His experience in consulting, the retrieval
and processing of big data, especially in the field of patent analytics, has helped in successfully
completing many different projects delivered to Fortune 500 and DAX companies. He is an integral
part of LexisNexis PatentSight’s customer success team, which is the market leader when it comes to understanding customer needs, and ongoing as well as new challenges.

Adam’s practice focuses on intellectual property litigation. He handles patent, trademark, and trade secret matters on behalf of innovators and investors in a range of industries. His core practice includes patent and trade secret litigation involving complex technologies in the pharmaceutical, medical, high-tech, and defense industries.

Adam Snukal’s practice is primarily focused around the centrality of technology across many verticals and industries, with an emphasis on health care, FinTech, privacy, cyber-security, Ad-Tech, entertainment, IT/cloud infrastructure, outsourcing and Aerospace/ New Space. Mr. Snukal also regularly counsels clients on their global privacy and data security compliance obligations, such as GDPR, HIPAA, CCPA, PCI and more. Adam’s clients range from large multi-nationals to emerging growth companies.

Dr. Ziv Rotenberg is a partner at the law firm Gornitzky & Co. and leads the firm’s intellectual property practice and chairs the firm’s China Desk. Ziv’s practice covers all aspects of contentious and non-contentious intellectual property law, and intellectual property strategy. Ziv has unique expertise in Chinese intellectual property law. Ziv holds a Ph.D. in international law from China University of Political Science and Law. He was also a special adviser to the State of Israel.

Barry J. Schindler is the Chair of Greenberg Traurig's Global Patent Prosecution Group -- a group of over 100 attorneys/agents, who are registered with the USPTO, and handling over 4,000 domestic and foreign applications. Barry has over 30 years of legal experience in all aspects patent prosecution and IP protection, representing numerous major companies and start-ups regarding patents/trade secrets relating to AI in such relevant areas of AgriTech, FinTech, Chemical, Pharmaceutical and Medical.

Daniel X. Thomas has been working in the field of intellectual property since 1971. After starting as search examiner in The Hague, he later transferred to Munich as substantive examiner, and since 1989 he headed various directorates in the fields of electronics, medical physics and mechanics at the EPO. He has a great experience in Oral Proceedings at the EPO having chaired around 300 of those in opposition procedures.
Daniel left the EPO in 2012 working now as consultant.

Anna Maria Villa, QPIP, is a patent analytics specialist and patent search professional at the Swiss Federal Institute of
Intellectual Property (IPI). Before joining the IPI, she has been working for 19 years at the EPO as a patent examiner in
pharmacy and cosmetics, and 2 years with a patent analytics software provider.

Manuel Wirz is a patent examiner and patent search professional at the Swiss Federal Institute of Intellectual Property
(IPI). Besides his role as customer relations manager, he provides commercial patent search services to law firms and
industry.
Prior to his specialization in intellectual property at the IPI, he gained industrial experience working in crop protection,
pharmaceutical industry and medical device technology.

Adam Wylie is the Director of Growth and Strategic Partnerships at Patently specializing in IP software, IP data mining & patent analytics, patent searching, data analysis & patent and trade mark data verification, IP Annuities, outsourcing.

Adv. Einav Zilber, Patent Attorney, holds a BSc in Physics & Mathematics, is the former IP counsel for Applied Materials Israel and Applied Materials India. Einav has private law firm experience encompassing IP counseling to entrepreneurs as well as small, mid-size and well-established companies. Einav’s experience spans IP-related legal work including patents, copyright, trade secrets, trademarks, collaborations, competition, licensing, supply chain and funding.

Senior Patent Agent at Mellanox, David has been a patent professional for over 25 years. He is a US Patent Agent and an Israel Patent Attorney. Most of David's career has been spent in-house at varous high-tech companies in Israel, where his responsibilities have included: patent drafting and prosection; supervising outside counsel; dispute management; and litigation support.

Back up to Program

2020 Conference Program*

08:00 - 09:00

Registration, Networking and Breakfast

PLENARY SESSIONS

09:00 - 09:15

Welcome

Kimberly Lindy, Founder and Director Intellectual Property Resources and BPIP

Opening Remarks

Daniella Atzmony, Co-Chairperson BPIP Conference, Chairperson of the Israel IP Managers and Counsel Forum and Chief Intellectual Property Officer and Chief Innovation Strategy Officer, Syqe Medical

Opening Remarks & Introduction to morning keynotes:

Jeffrey Berkowitz, Co-Chairperson BPIP Conference, Partner Finnegan

09:15 - 09:45

Keynote Address

New Directions at the USPTO

Andrei Iancu, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office

09:45 - 10:30

Acquiring a Company with an IP Portfolio: Buyer's and Seller's Perspective

Moderator: Micaela Modiano, Partner, Modiano & Partners

Panelists:

Kevin Kehoe, Assistant General Counsel, Microsoft
Craig Zajac, Senior Vice President, General Counsel and Corporate Secretary, Clicksoftware (now acquired by Salesforce)
John Nevard, Consultant, formerly IP Director Cambridge Display Technology Ltd and Chief IP Counsel for the Alere group of companies.
Malcolm T. Meeks, President Director General, Valotaire Ventures
Sharon Hausdorff, Vice President Corporate Intellectual Property, TEVA

10:30 - 11:00

Networking Break

11:00 - 12:00

Mock Infringement Case

Attorneys:

Jeffrey Berkowitz, Partner Finnegan

Barry Schindler, Partner Greenberg Trauig

Judge:

Daniel Thomas, Former Director of the

European Patent Office

12:00 - 12:45

Keynote Addresses

Anti Trust and IP

Introduction and Moderator: Adam Samanksy, Partner Mintz

Current Developments in US Antitrust Law and Enforcement

Makan Delrahim, Assistant Attorney General,

for the Antitrust Division of the U.S. Department of Justice

Remedies and Other Key Issues for Standards-Essential Patents that are Subject to a RAND or FRAND Licensing Commitment

Dave Kappos, Former USPTO Director, Partner Cravath

12:45 - 13:45

Lunch

BREAKOUT SESSIONS

TIFFANY HALL

KOHINOR HALL

13:45 - 14:30

The Role of IP Managers in the R&D Process, Promoting Innovation and IP Training. Effective Implementation

Speakers:

Barry Schindler, Greenberg Traurig

Sammy Katz, Director of Patents Synamedia Ltd.

John Nevard, former IP Director Cambridge Display Technology Ltd and Chief IP Counsel for Alere.

Moderator:

David Bonfil, former Director of IP, Technology Transfer Office, Technion R&D Foundation Ltd. and formerly Director of IP, Neuroderm – Mitsubishi Tanabe Pharma.

Attacking Patents in the Patent Office, EU & IL Oppositions, PTAB

Speakers:

Ephraim Zachary Heiliczer, Pearl Cohen

Elliot Cook, Finnegan

Micaela Modiano, Modiano & Partners

Moderator: Asa Kling, Partner NBA, former Israel Patent Commissioner

Subject Matter Eligibility and updates on Prosecution US, EU, China

Speakers:

Luigi Distefano, Finnegan

Ziv Rotenberg, Gornitzky

Moderator: David Zviel, Senior Patent Agent, Mellanox